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NIKE UNLIMITED STADIUM

EXPERIENTIAL

A 200 meter track covered in LED screens that lets you race against yourself in the shape of a Nike LunarEpic Flyknit shoe print, installed in Manila, Phillipines.

CRAFTED FOR

NIKE / BBH Asia Pacific / PARTY

WHAT WE DID

Creative Direction, Planning, Programming, Design, Hardware, Sound Design

From the 5th to the 21st of August 2016 in the very center of Manila, NIKE opened a running track called the UNLIMITED STADIUM inside the Bonifacio Global Center (BGC). 252 square meters of LED screens were used into this 200 meters infinite-loop running track shaped like the sole of the new NIKE shoes model: "Nike LunarEpic Flyknit". A RFID system was counting your lap times and you could run along with an avatar of your last lap tour. The more you run, the more the numbers of avatars would grow: this way, you could challenge yourself to beat your own record. BIRDMAN was in charge of the planning, systems, designs and all the digital interaction works.

From the 5th to the 21st of August 2016 in the very center of Manila, NIKE opened a running track called the UNLIMITED STADIUM inside the Bonifacio Global Center (BGC). 252 square meters of LED screens were used into this 200 meters infinite-loop running track shaped like the sole of the new NIKE shoes model: "Nike LunarEpic Flyknit". A RFID system was counting your lap times and you could run along with an avatar of your last lap tour. The more you run, the more the numbers of avatars would grow: this way, you could challenge yourself to beat your own record. BIRDMAN was in charge of the planning, systems, designs and all the digital interaction works.

CRAFTED FOR

NIKE / BBH Asia Pacific / PARTY

WHAT WE DID

Creative Direction, Planning, Programming, Design, Hardware, Sound Design

AWARDS

CANNES LIONS
THE WEBBY AWARDS
THE WEBBY AWARDS
THE WEBBY AWARDS
THE WEBBY AWARDS
THE WEBBY AWARDS
THE WEBBY AWARDS

CREW

EXECUTIVE CREATIVE DIRECTOR
Scott Mcclelland (BBH Asia Pacific)
MANAGING PARTNER
David Webster (BBH Asia Pacific)
CREATIVE DIRECTOR
Aste Gutierrez (BBH Asia Pacific)
BUSINESS DIRECTOR
Sid Tuli (BBH Asia Pacific)
PRODUCER
Samantha Dalton (BBH Asia Pacific)
OPERATION DIRECTOR
Lesley Chelvan (BBH Asia Pacific)
PRODUCER
Philip Dabrowski (BBH Asia Pacific)
ACREATIVE TECHNOLOGIST
Zac Ong (BBH Asia Pacific)
ART DIRECTOR
Matteo Catanese (BBH Asia Pacific)
ACCOUNT MANAGER
Cheryl Cheong (BBH Asia Pacific)
STUDIO MANAGER
Eddie Jackson (BBH Asia Pacific)
STUDIO ARTIST
Siew Wan Kew (BBH Asia Pacific)

CREATIVE DIRECTOR
Masashi Kawamura (PARTY)
TECHNICAL DIRECTOR ART DIRECTOR
Hisayoshi Hayashi (PARTY)
INTERACTIVE DIRECTOR
Roy Ryo Tsukiji (BIRDMAN)
INTERACTIVE DIRECTOR
Yoichi Kanazawa (BIRDMAN)
TECHNICAL DIRECTOR
Takeru Kobayashi (BIRDMAN)
TECHNICAL DIRECTOR Programmer
Yohei Kajiwara (BIRDMAN)
PROGRAMMER
Ryusuke Izumida (BIRDMAN)
PROGRAMMER
Takahisa Maeda (BIRDMAN)
PROGRAMMER
Takumi Saito (BIRDMAN)
VISUAL PRODUCER
Akane Inada (BIRDMAN)
PROJECT MANAGER
Mandy Wang (PARTY)
PROJECT MANAGER
Sachie Aihara (PARTY)
DESIGNER
Ryotaro Nakano (BIRDMAN)
3D DESIGNER
Keita Ichiba (PARTY)
SOUND DESIGNER
Yuuki Ono (WONDROUS)
TECHNICAL MANAGER
Qanta Shimizu (PARTY)

MANAGING DIRECTOR
Charles Robinson (Jack Morton)
SENIOR PROJECT DIRECTOR
Luke Biddlecombe (Jack Morton)
PROJECT DIRECTOR
Matt Stephens (Jack Morton)
SENIOR DESIGNER 
Andy Larvin (Jack Morton)
TECHNICAL DIRECTOR
Josh James (Jack Morton)
PRODUCTION COORDINATOR
Daniel Wong (Jack Morton)
BUILD MANAGER
Patrick Tan (Jack Morton)
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GET IN TOUCH

INFO@BIRDMAN.NYC

+1 (917) 717-5014
117 8th Street
Brooklyn, New York
11215 USA

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