EXPERIENTIAL
A 200 meter track covered in LED screens that lets you race against yourself in the shape of a Nike LunarEpic Flyknit shoe print, installed in Manila, Phillipines.
NIKE / BBH Asia Pacific / PARTY
Creative Direction, Planning, Programming, Design, Hardware, Sound Design
From the 5th to the 21st of August 2016 in the very center of Manila, NIKE opened a running track called the UNLIMITED STADIUM inside the Bonifacio Global Center (BGC). 252 square meters of LED screens were used into this 200 meters infinite-loop running track shaped like the sole of the new NIKE shoes model: "Nike LunarEpic Flyknit". A RFID system was counting your lap times and you could run along with an avatar of your last lap tour. The more you run, the more the numbers of avatars would grow: this way, you could challenge yourself to beat your own record. BIRDMAN was in charge of the planning, systems, designs and all the digital interaction works.
From the 5th to the 21st of August 2016 in the very center of Manila, NIKE opened a running track called the UNLIMITED STADIUM inside the Bonifacio Global Center (BGC). 252 square meters of LED screens were used into this 200 meters infinite-loop running track shaped like the sole of the new NIKE shoes model: "Nike LunarEpic Flyknit". A RFID system was counting your lap times and you could run along with an avatar of your last lap tour. The more you run, the more the numbers of avatars would grow: this way, you could challenge yourself to beat your own record. BIRDMAN was in charge of the planning, systems, designs and all the digital interaction works.
NIKE / BBH Asia Pacific / PARTY
Creative Direction, Planning, Programming, Design, Hardware, Sound Design