In the world of carmakers, new car technologies are being developed at this very moment. Nissan developed the auto-park technology even before other carmaker companies. However, in order to immediately outrace their rivals they needed to use the auto-park technology in an outstanding way.

Using the “Intelligent Parking Assist” function that helps the driver by operating the steering wheel when he wants to park as a conception base, we developed the “Intelligent Parking Chair”: a way of tidying the workspace from its unused rolling chairs. By simply clapping your hands, unused chairs leave an untidy environment and go back to their “parking space” making a complicated technology appealing thanks to a very familiar scene.

The system organizes the parking movement of the chairs using the automatic steering device included in each wheel; allowing them to roll by themselves and make a full rotation of 360°. We installed a motion capture camera monitoring the space information from the room’s four angles, transmitting a “top view” of the room and wirelessly creating a system that moves the chairs to the previously decided “parking space”. BIRDMAN joined the project from the planning stage and was in charge of the chair development and realisation as well as the demonstration display.

CRAFTED FOR

NISSAN / TBWA HAKUHODO

WHAT WE DID

Creative Direction, Planning, Programming, Design, Hardware