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GLICODE

APPLICATION

An app that teaches children programming with snacks. By arranging various Glico snacks, children can guide a character through different mazes and levels.

CRAFTED FOR

EZAKI GLICO / Dentsu /
Google Zoo / Dentsu Tec

WHAT WE DID

CG, Application, Animation

An educational application oriented towards 6~8 years old children who wishes to learn the programming mindset using Glico's biscuits, such as Pocky or Bisco. In this application, the user is giving life to a character named HugHug and is guided from the very beginning to the end of the experience in order to naturally learn programming foundations.

BIRDMAN was in charge of the image analysis using OpenCV, CG animation of the character and the application implementation. As for the image analysis, we took into account the light or terminal differences so the application could recognise several biscuits in their environment. Also, we created animations responding to every orders like running or jumping and included cute moves so children would not get easily bored.

LAUNCH SITE

An educational application oriented towards 6~8 years old children who wishes to learn the programming mindset using Glico's biscuits, such as Pocky or Bisco. In this application, the user is giving life to a character named HugHug and is guided from the very beginning to the end of the experience in order to naturally learn programming foundations.

BIRDMAN was in charge of the image analysis using OpenCV, CG animation of the character and the application implementation. As for the image analysis, we took into account the light or terminal differences so the application could recognise several biscuits in their environment. Also, we created animations responding to every orders like running or jumping and included cute moves so children would not get easily bored.

CRAFTED FOR

EZAKI GLICO / Dentsu / Google Zoo / Dentsu Tec

WHAT WE DID

CG, Application, Animation

AWARDS

CANNES LIONS
THE WEBBY AWARDS
CANNES LIONS
CANNES LIONS
CANNES LIONS

CREW

AGENCY
Dentsu
PRODUCTION
Dentsu Tec / BIRDMAN / Google / Coconoe / ROBOT
ECD
Yasuharu Sasaki(Dentsu)
CD
Hiroshi Koike(Dentsu)
PLANNER
Ryutaro Seki(Dentsu) / Kazuhiro Ochi(Dentsu) / Moe Goto(Dentsu)
ART DIRECTOR
Kentaro Sagara(Dentsu) / Yoshihiro So(coconoe)
COPYWRITER
Moe Goto(Dentsu)
TECHNICAL DIRECTOR
Shintaro Murakami(Dentsu)
PRODUCER
Naru Kudo(Dentsu Tec) / Yosuke Suzuki(Google)
Kojiro Fukami(Google)
DIRECTOR
Yoichi Kanazawa
DESIGNER
Yoshihiro So(coconoe) / Yoshimi Kano(coconoe)
APP DIVELOPER
Yohei Kajiwara / Takanori Kawai / Hayato Kuno / Naoki Aso
CG DESIGNER
Yuta Yamada
PROJECT MANAGER
Haruka Yokokawa
MUSIC・SE
Yuuki Ono(WONDROUS)
CREATIVE
Gene Brutty / Tim Seddon(Google)
CREATIVE STRATEGY
Joe Fry(Google)
CREATIVE COORDINATOR
Bryan Tanaka(Google)
ACCOUNT EXECTIVE
Shigenari Kato(Dentsu) / Nobuki Yoshida(Dentsu)
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GET IN TOUCH

INFO@BIRDMAN.NYC

+1 (917) 717-5014
117 8th Street
Brooklyn, New York
11215 USA

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